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March 1, 2018
By: TOM BRANNA
Out to reinvigorate its fragrance assortment, Target has launched its first exclusive fragrance brand, Good Chemistry. The brand includes four collections inspired by different personalities, and are created specifically with Target’s beauty guests in mind, according to the retailer. They are: Confident and Charming, Good and Grounded, Vibrant and Playful, and Cool and Collected. Each offers perfume, body sprays and rollerballs. Prices are all under $25. “Beauty at Target is all about the joy of discovering products that work best for you, and we want to ensure this philosophy rings true in fragrances,” said Christina Hennington, SVP-beauty and essentials, Target. “That’s why we are reinvigorating our fragrance collection by introducing Good Chemistry, an exclusive brand that is all about inspiring our guests to find unique scents that they love.”
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